JOIN US FOR THE NEXT
February 5, 2020 - Sugar Hill
ABOUT THIS POWER SESSION
Feeling like you've been spending and spending on marketing efforts
with little or no strategy behind each dollar?
Wishing you had a clearer understanding of who your customers are,
where they are and how to reach them....cost-effectively?
Wondering if it's even possible to yield big results without the
big-budget of those big companies?
If so, then this Small Business Marketing Power Session is for you!
Join us for this information-packed, half-day, multi-session program and develop a solid
foundation for your 2020 marketing plan, one that is intentional and strategic and leaves
you with tools and tactics that you can implement in your business immediately.
Low and no-cost ways to gain exposure and find customers.
The hard truth about where you've been wasting your marketing dollars.
What you've been doing wrong, and how to correct that.
Marketing tactics that you can implement in your business immediately.
Tools to make your marketing efforts more effective while remaining cost-effective.
A solid framework of a sensible, and realistic marketing plan.
POWER SESSION WORKSHOPS
GENERAL SESSION: 8:05 AM - 9:20 AM
WHY YOUR MARKETING ISN'T WORKING & WHAT TO
DO ABOUT IT
Presented By: Skot Waldron
In this talk, you’ll learn the core component needed to create an effective marketing program. Stop wasting time, money, and energy on marketing tactics that don’t work.
You will leave understanding what needs to be done to build trust and loyalty with your target audience
The 11.5 MISSION CRITICAL Videos Every Business
MUST HAVE TO ATTRACT AMAZING CUSTOMERS
Presented By: Mark Treager
Video marketing is a compelling way to communicate your brand by educating your audience and building trust at the same time. Forget the film crews and TV commercial budgets—you need cost-effective “hacks” that you can implement today. With something as simple as a smartphone and a few simple tools and tricks, you can reach the right customers to increase leads and sales. This workshop is designed to provide you the tools and information you need to add video to your overall marketing plan.
BUILDING YOUR 2020 MARKETING PLAN
Presented By: Lisa McGuire
Effective marketing is a powerful way to grow your business. The problem is most business owners aren’t really sure what to do. They try random acts of marketing that don’t work and are frustrated when they feel like they've wasted their money. A marketing plan empowers you with a strategy to move forward. It allows you to maximize your budget, save time, and get back to doing the work you love to do. Businesses that set goals and create a plan to reach them are 376% more likely to succeed. Make 2020 the year you can be confident with a plan to grow your business on purpose!
BREAKOUT SESSION I: 9:30 AM - 10:40 AM
(CHOOSE FROM TWO)
Presented By: Todd McCarty
Inbound marketing is focused on attracting customers through relevant and helpful content that adds value at every stage of your customer's buying journey. This incredible strategy puts your message in front of the right people at the right time, resulting in more closed deals!
Not sure how to get started with an inbound marketing strategy for your small business? We’ll show you!
50 Ways to market your
small business on a shoestring budget
Presented By: Stephanie Sokenis
For a small business, coming up with ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Marketing your small business doesn't have to cost a fortune and sometimes it just takes a little creativity, ingenuity and thinking outside the box to get the word out without breaking the bank
In this session, we'll share 50 things you can do for a minimal amount of investment, or even free.
BREAKOUT SESSION II: 10:50 AM - NOON
(CHOOSE FROM TWO)
ALL THE DETAILS
WHERE & WHEN
Date: Wednesday, February 5, 2020
Time: 8:00 AM - Noon
Where: Sugar Hill E-Center Meeting Rooms
5039 West Broad St., Sugar Hill, GA 30518
7:45 AM: Doors Open, Networking & Breakfast
8:05 AM: General Session (All Attendees)
9:30 AM: Break
9:30 AM: Breakout Session I
(Choose from two workshops)
10:40 AM: Break
10:50 AM: Breakout Session II
(Choose from two workshops)
Noon: Power Session Concludes
$49 Early Bird Special (through 1/15)
$59 (1/16 - 2/4)
$69 at the door
A framework of your 2020 Marketing plan
Three full workshops per person
Hands-on engagement & activities
Templates, tools and tactics to takeaway
Hot breakfast, coffee, tea & juice
Beverages & Snacks
MEET YOUR PRESENTERS
Lisa McGuire has spent the last 20 years helping small business owners and personal brands increase revenue and connect to the right customers with marketing strategy, message development, and business storytelling.
As the Director of Marketing and a founding member of a start-up company, she was responsible for growing its customer base by 436% to fuel an $18 M operational budget and raise $50M in capital funding. Lisa specializes in developing marketing plans, value-based messages and teaching her clients how to market their business with DIY, Do-It-With-You, and Do-It-For-You packages.
She is Certified as both a StoryBrand and Marketing Made Simple Guide
For the past 18 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, Chiquita, and The Coca-Cola Company has included national and international branding campaigns as well as positioning, naming, corporate identity development, video, web, print, trade show, digital marketing, and event design.
His focus is on small businesses and entrepreneurs, and how he can use his extensive experience and a proven process to help them differentiate themselves from the competition, develop a strategy, and build their brand. Skot’s heard story after story of small businesses feeling lost or taken advantage of by fly-by-night “marketing companies.” He’s here to be their advocate and empower them to build something they can be proud of.
In addition to running his own agency, Skot has been teaching branding and design at the Portfolio Center. Skot has also traveled to different cities in the U.S. to conduct communication workshops, and speaks about how the value of branding pertains to us as individuals, families, and businesses.
J. Todd McCarty is Principal of WSI Marketing Upside and a digital marketing strategist. WSI Marketing Upside is a digital marketing and sales enablement firm that small and medium-sized businesses hire to generate more leads and sales and ultimately realize their growth potential (or upside).
If you are frustrated that your current marketing efforts don’t generate enough sales leads to achieve your growth objectives or confused by all the marketing options available to you then we can help. WSI Marketing Upside applies 20+ years of marketing and sales enablement leadership experience across five Fortune 500 companies (NCR, Cox Enterprises, BellSouth, Anheuser-Busch, and Omnicom) and more than 30 lines of business to help business owners and marketing leaders drive intelligent growth.
We do this by using a results-driven methodology that allows us to execute, measure and improve in short cycles until a positive ROI is attained.
For over 35+ years Mark has been labeled as a maverick right from the start of his professional sales and marketing career because he refuses to accept the marketing “status quo”.
He has a long career of stirring the pot, questioning why tipping over the sacred cows and a real passion for finding unique uses of today’s modern technology to get his clients' voice into the minds of potential customers.
His simple, logical, diverse and down to earth approach to marketing will challenge your thinking WAY “beyond the box” in creating generational customers for your brand.
As an Accredited Small Business Consultant, Certified Grant Writer and small business owner herself, Stephanie brings a passion for small businesses, as well as an empathetic perspective of the day-to-day challenges faced by an entrepreneur, to her professional services every day.
Stephanie has conducted hundreds of small business consultations and spent the past fifteen years driving programs for regional organizations from NY to the GA, to equip entrepreneurs with the essential business skills they need to start properly and grow strategically.