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Strategizing for Success

Updated: Jan 16

All About the Importance of Marketing Planning in Business


Are you a small business owner trying to grow your business? No matter what industry you're in, you need a marketing plan with step-by-step activities and goals. A solid plan will help you stay on track, see what works, and improve what doesn't.

Making a marketing plan is easy once you know the basics, but it's important to have one even before you're open for business. This way, you'll know which marketing channels are worth spending money on and which to eliminate. You'll also be more organized, achieve your goals faster, analyze data better, and work more effectively.


Keep reading to learn all about the importance of marketing strategy for your business and how to get started.


You'll Stick to Your Marketing Goals

They say a goal without a plan is just a wish. To understand the real importance of marketing strategies for growing your business, you need to set clear goals. Then, you can break them down into smaller steps and actions that are easier to follow through.

A marketing plan outlining your goals, deadlines, and results will help you focus on the marketing efforts that truly work.


You'll See Where to Improve

What you thought were good marketing strategies may turn out to be the wrong ones for your audience. With a marketing plan, you'll clearly see what works and what doesn't so you can adjust and improve.


You'll also keep track of what you've already tried, how it performed, and whether you should try something similar. Data is your friend, and your marketing plan can help you optimize your efforts better.


You'll Allocate Your Money Better

Most marketing activities cost money to target the right audience and bring results. No matter what budget you're working with, a marketing plan will help you allocate the money better. This way, you'll always know how much you spend on what marketing activities, and how much return you got.


You'll also discover which marketing channels are the most expensive, so you can redirect the funds towards more cost-effective ones.


You'll Be More Organized

The purpose of a marketing plan is to help you accomplish more things and get more organized. If you stick to the strategies and goals, you'll reach a larger audience, boost sales, and build brand awareness.


Getting results takes time and effort, so be patient and keep doing the work. People need time to discover your brand and learn to trust you. Until then, keep your marketing plan updated and refer to it throughout your day.



Learn More About the Importance of Marketing Plans for Your Business



Now that you know all about the importance of marketing plans for your business, it's time to find ideas for your marketing strategy. Keep your ideal customers in mind, know your product well, and start brainstorming!


On February 5th we are hosting a Small Business Marketing Power Session. We hope you can Join us for this information-packed, half-day, multi-session program and develop a solid foundation for your 2020 marketing plan, one that is intentional and strategic and leaves you with tools and tactics that you can implement in your business immediately.



Click here to read about the session and all that it will cover.