COURSE CATALOG

OPEN FOR BUSINESS
Things to Remember as a Small Business Owner
Operating a Home Based Business
Proper Planning for your Business
Top Tools for Every Small Business
Hard Truths about Business Ownership
Easy Ways to Show Your Customers Appreciation

MARKETING
Email Marketing Trends
30 Ways to Grow Your List
Create More Personalized Messages
Automate Your Email Marketing
Power of the Inbox
How to Write Effective Emails
Holiday Email Marketing Ideas
Have Your Best Holiday Season Ever
Drive New Busines with Social Media
Marketing Ideas that Wont Break the Bank
Open For Business Series
Things to Remember as a Small Business Owner
As small business owners we tend to get busy and sometimes forget the basic do’s and don’ts of business ownership. It is the things we remember to do, and those we remember not to do, that become the game changers for our business growth and overall success.
Operating a Home-Based Business
A home-based business sounds like a dream come true! Until it collides with your personal life. This session will arm you with things you need to know about operating a business from your home. Attendees will also walk away with helpful tips to set up and manage your home office with minimal distractions, provide tips to keep your sanity, and give you the best chance at success.
Proper Planning for your Business
The more carefully and strategically your plan, the better chance you have of success for you and your business! Learn easy, yet effective and strategic steps you should be taking to run your business with the right way.
Easy Ways to Show Your Customers Appreciation
Small business owners are very busy and rarely have time to reflect on the work they’ve done or the customers they’ve helped. This seminar will discuss ways to show appreciation for existing customers, how to utilize these relationships to attract new customers and how to evaluate what’s important to you and your business moving forward.
Top Tools for Every Small Business
Run your business more efficiently and effectively. Get to know some of the top tools out there for small business owners for everything from communication to marketing to record and time keeping. If you’ve been looking for ways to “work smarter not harder”, then this is for you.
Hard Truths About Business Ownership
If you’ve been thinking about starting your own business, this workshop will help you decide if you are ready to make that leap. If you have already started your small business, you'll learn what it will take to be successful, the risks, rewards, obstacles, and myths about business ownership and more. Have all of your questions answered.
MARKETING
Email Marketing Trends
Now is the perfect time to determine the next move for your business and how to stand out from your competitors. It’s time to think about your email strategy for the year ahead so you can focus your energy and make the most out of your time. Join us as we explore the top email marketing trends for small businesses and simple ideas to incorporate them into your marketing strategy.
30 Ways to Grow Your List
Having an interested and engaged list of email addresses is vital to the success of your email marketing strategy. Continuing to grow and interact with your list is just as important. This seminar will cover various strategies to capture new contacts, stay top of mind and build relationships with your subscribers.
Create More Personalized Messages
As a small business, you have an advantage over larger businesses. You see and interact with your customers on a daily basis. These relationships with your customers, clients, or members allow you to create more personalized email marketing efforts that get great results. Personalization goes beyond just adding their name to your emails. In this workshop, we’ll show you what it means to personalize your email campaigns, how to add simple personalization in your emails, and how to personalize based on what you know about your subscribers.
Automate Your Email Marketing
Automation is one of the newest and most effective email trends that continues to become more effective and widely utilized by small businesses. Learn to leverage this email feature to save you time and result in more highly engaged subscribers.
Holiday Email Marketing Idea
Do you know what emails you plan on sending to your subscribers this holiday season? Whether you want to drive online sales, boost year–end donations, or get shoppers into your store, email marketing can help. This seminar will provide last– minute holiday email ideas, time–saving tips, easy promotional plans, and more.
Have Your Best Holiday Season Ever
Customer spending is higher in the holidays than any other time of year—shouldn’t they be spending with you? Do not miss out on your piece of the holiday pie! Let us show you how to influence your potential customers’ purchases by making an offer they can’t resist.
Power of the Inbox
Email marketing is and continues to be one of the most effective forms of digital marketing for a small business/ organization. In this session, we’ll reveal the latest best practices, industry trends and techniques to maximize success using this powerful digital tool. You will learn the benefits of email marketing, how to design, create, send and track your email’s success.
How to Write Effective Emails
Whether you are writing a welcome email, event invitation, promotion, or an automated series, it can feel daunting to sit down and write your next email. You have a limited amount of time where you need to figure out what to write and how to write it so it drives results for your business. After all, your emails need to build relationships, inspire people, and encourage them to take action. Learn email writing tips that will save time and make your emails more effective. You’ll learn: the different types of emails, a simple formula to write any email and more tips for writing successful emails
Drive New Business with Social Media
Social media marketing has changed the marketing game for small businesses and nonprofits. Whether you’re new to social media or struggling to make your profiles more engaging, this session will answer your common questions about the different platforms, how to build your network, and what to say and share with your followers
Marketing Ideas that won't Break the Bank
Not every marketing effort for your small business needs to cost a fortune. There are so many grassroots and creative ways that you can get the word out about what you do without breaking the bank. This seminar will provide you with some budget friendly ideas that get your business moving.