Course Creation & Instructional Design
Share What You Know.
We’ll Build the Course.
Engaging and effective courses start with your expertise—paired with strategy, structure, and creativity. We bring it all together to deliver powerful learning experiences.
IMAGINE...YOUR EXPERTISE TURNED INTO IMPACTFUL LEARNING EXPERIENCES
Whether you're a subject matter expert, consultant, coach, or organization, your knowledge deserves to be shared through a course that’s clear, engaging, and effective. At SmallBiz Ally, we help you transform your expertise into professionally designed learning experiences—delivered online, in person, or through a blended format. From strategy and scripting to delivery and launch, we guide you every step of the way.
SOLUTIONS FOR:
Our Development Process
A
Analysis
Before designing any solution, I work closely with stakeholders to align training with real business needs.
Process
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Clarify the Problem: What’s the performance gap or business goal?
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Action Mapping: Define specific, observable behaviors that lead to business results.
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Stakeholder Interviews: Gather diverse perspectives.
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SME Consultations: Extract critical content knowledge.
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Learner Input: Surveys, interviews, or focus groups to understand the audience.
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Content Audit: Analyze existing materials and performance data.
Deliverable: Action Map, Needs Analysis Report
Behind every great course is a great process. At SmallBiz Ally, we follow the ADDIE model—an industry-standard approach to course development that ensures training is strategic, effective, and learner-focused. ADDIE stands for Analyze, Design, Develop, Implement, and Evaluate. In simple terms, it means we take the time to understand your goals and your learners, thoughtfully design each component, build high-quality materials, roll them out with intention, and continuously improve them based on feedback. It’s a step-by-step method that brings structure to creativity—and results to your learners.
D
Design
I convert findings into a learning experience blueprint.
Includes
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Clear, measurable learning objectives
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Instructional strategies aligned with adult learning theory
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Storyboards or prototypes for feedback and iteration
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Visual and narrative flow planning
Deliverable: Design Document, Storyboard, Prototype
D
Development
Content comes to life using top tools and technologies.
Capabilities
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Custom SCORM/xAPI courses using Articulate Storyline/Rise, Adobe Captivate
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Video production, interactive assessments, simulations
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Mobile-first and accessible designs
Deliverable: Final Course Package
I
Implementation
Support for seamless launch and learner engagement.
Services
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LMS deployment and testing
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Communication plans for roll-out
Deliverable: Implementation Plan, Launch Materials
E
Evaluation
I measure success and gather insights for continuous improvement.
Approach
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Pre/post assessments
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Metrics tracking (Kirkpatrick Levels 1–3)
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Recommendations for iteration
Deliverable: Evaluation Report
Storyboards
Mapping the Learning Experience
Before a single slide is built or video recorded, we outline the full course experience with a clear, visual storyboard. This step ensures your content flows logically, supports your learning objectives, and matches your delivery style—whether it’s instructor-led, self-paced, or blended. You’ll see how every lesson, interaction, and asset fits into the bigger picture before we develop a single asset, saving time and ensuring alignment from the start.
Learner Persona's
Understand Your Audience to Design Better Learning
Creating a detailed learner persona is a critical first step in course development. We help you define exactly who your course is for—uncovering their goals, challenges, motivations, and learning needs. These insights shape everything from tone and content to delivery style and pacing, ensuring your course is not only informative but also relevant, engaging, and effective.
Facilitator & Participant Guides:
Turnkey Tools for Teaching and Learning
Great training doesn’t end with slides—it’s supported by clear, accessible materials that make instruction and engagement easier. We create professionally designed Facilitator Guides that walk trainers through delivery, timing, and activities, and Participant Guides that keep learners engaged with notes, exercises, and resources. Whether you're teaching in-person or virtually, these guides ensure consistency, confidence, and a polished experience for everyone involved.
Surveys & Evaluations
Measure Impact and Improve Outcomes
Feedback fuels growth. We design pre-course, mid-course, and post-course surveys and evaluations that capture meaningful insights from your learners. Whether you're assessing knowledge gains, engagement levels, or course effectiveness, our evaluation tools help you measure impact, identify areas for improvement, and demonstrate the value of your training programs with confidence.
Job Aids
Quick Reference Tools
forReal-World Use
Learning doesn’t stop when the course ends. Job aids are practical, easy-to-follow reference tools that help learners apply what they’ve learned on the job. From checklists and flowcharts to decision trees and cheat sheets, we design resources that reinforce key takeaways and boost retention—right when and where your learners need them most.
Workbooks & Worksheets
Guided Practice That Deepens Learning
Put knowledge into action with interactive materials that reinforce, reflect, and apply course concepts. We create custom workbooks and worksheets that accompany your training—whether delivered online or in-person—giving learners space to explore ideas, complete exercises, and build confidence through hands-on practice. Every page is designed to support retention, engagement, and real-world results.