Create Your Elevator Pitch: Explain Your Business Clearly and Confidently

If someone asked you right now, “So, what do you do?” — could you answer in 30 seconds or less?Your elevator pitch is your chance to make a strong first impression and communicate what your business is all about with clarity and confidence. Whether you’re networking, talking with potential clients, or meeting investors, a great pitch can open doors and spark opportunities.

Why Your Elevator Pitch Matters

Your pitch isn’t just words — it’s your story in action. It gives people a reason to remember you, connect with you, and want to learn more. When done well, it communicates three things:

• Clarity: People instantly understand what you do.

• Confidence: You sound sure of your mission and value.

• Credibility: You position yourself as a professional who knows their business.

A strong elevator pitch helps you explain your value without sounding rehearsed or salesy. It’s simple, natural, and true to your brand.

Start with the Core Message

Before crafting your pitch, define what makes your business stand out. Ask yourself:

• Who do I help?

• What problem do I solve?

• What solution or service do I provide?

• What results do my clients get?

These four answers form the foundation of your pitch.

Then, use this simple 3-part formula:

“I help [target audience] who struggle with [problem] by providing [solution/result].”

For example:

“I help small business owners who feel overwhelmed by marketing create simple strategies that grow their visibility and sales.”

Keep it under 75 words — if you can’t say it in 30 seconds, simplify it.

Add a Hook or Differentiator

Once you’ve got your basic pitch, make it memorable. Add one element that makes people pay attention:

• A bold result: “...so they can double their client base.”

• A time frame: “...in just six weeks.”

• A benefit: “...without spending thousands on ads.”

Your hook helps people instantly see your value and visualize the outcome you deliver.

Practice and Polish

Say your pitch out loud until it feels natural. Record yourself or practice with a friend. Ask:

• Do I sound confident and conversational?

• Can someone repeat my key message easily?

Confidence comes from clarity. The clearer you are about who you serve and how you help, the more memorable your message becomes.

You can even create a few variations for different situations:

• Networking version: short and friendly.

• Investor version: focused on opportunity and growth.

• Customer version: focused on benefits and results.

Ready to Craft Your Own Pitch?

Download the “Create Your Elevator Pitch” Smart Sheet — a free, step-by-step worksheet that guides you through the process. It’s a simple tool that helps you find the right words, add your hook, and perfect your delivery.

👉 Download the Smart Sheet now from LaunchPoint360.com

Start building your confidence, clarity, and connection — one pitch at a time.